A luxury brand for a high-water mark project in Redwood City. Meet Highwater, a new benchmark in residential branding & marketing.
Naming & Brand Identity
Web Site Design
HIghwater WEBSITE & BRANDING
Sometimes inspiration is right in front of you. In this case, we took the premier amenity feature of the project and made it the namesake. Highwater is the only apartment residence in Redwood City that features a rooftop pool.
Taking cues from high-end hospitality brands, we created an elegant brand identity that speaks to the sophistication of the building itself. This amenity-driven residence will feature a premier service offering, setting it apart from the local competition.
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