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Mars Petcare &  Kinship

Mars Petcare launched Kinship with the goal of creating a better world for our pets. We’re excited to be helping them build out some of the most transformational petcare brands of the future.


Mars Kinship is a start-up incubator, driven by the singular goal of creating next-generation petcare services and products. The Savage Bureau functioned as an extension of their internal teams – creating brand identities, functional product prototypes, and marketing websites for several of their recent product launches.

Brand Strategy
Brand Identity
Video Production
Website Design & Development
Print Collateral
Social Media
Digital Ad Campaigns

Branding & Identity

The Savage Bureau has worked closely with Kinship and Mars Petcare over the past several years to develop a wide range of brand identities for various petcare products and applications.

Website Design & Development

We’ve created a variety of digital solutions for Mars Petcare. Everything from initial teaser pages for product launches (Complete Companion Care, Vet Insight™) to a complete native web app for a subscription-based dog food (Puppo).

Mobile App UX, Design & Development

For the Puppo engagement, we augmented the Kinship team in many ways. Countless whiteboard sessions were spent focusing on a seamless onboarding flow culminated in the initial prototypes, which then drove the development.

Beyond the prototype, we created the final visual design system for the initial product launch. This involved developing a robust, scalable design system for the native React-based web app for the personalized dog food product.

Illustration & Photography

Custom illustration and photography has played an important role in expressing the Kinship brands. From day shoots to capture stills and video of some of our favorite Puppos to creating detailed illustrations, iconography and animations — we've worked hard to make sure each brand gets the attention to detail it deserves.

Packaging & Print

Custom dog food also required custom packaging. In collaboration with the founder of the company, we worked hard to build a packaging prototype which would allow the pet owners to upload photos of their pups to be featured on the front of the bag, along with the custom formula made specifically for their pooch.

Ready to get started? Reach out and see how we can help you with your brand goals.