Kill some time with a basic poker game, or hone your skills with the Hybrid Poker app – this revolutionary app is a game-changer.
Hybrid Poker came to us with a unique idea – a new poker training app that is more than a fun way to kill some time and make some virtual cash. This AI-guided learning app helps players understand the entire game tree, assess strengths and weaknesses, and highlight statistically relevant spots to improve their strategy – all by playing at game speed.
Aside from an algorithm and a name, they didn’t have much, so we created a brand identity, a splash page, and some cool swag for the team.
Branding, Website & swag
After an initial discovery exercise with the core team, we created several unique identity marks, designed to convey the essence of the brand, which is all about poker education and mastering the two core concepts of poker play: Game Theory Optimal and Exploitive gameplay. We focused on marks that spoke to the essence of gaming, but with an underlying component of education.
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